Real ChatGPT answer · index seedYUwY3E858IYcompleteMarketing and advertising · influencer marketingcommercial

How do the newest Instagram reel engagement metrics compare to last year so I know what good performance looks like for my brand's first campaign?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
How do the newest Instagram reel engagement metrics compare to last year so I know what good performance looks like for my brand's first campaign?
2 real searches · 1 real-search pass
2026 Instagram Reels engagement rate benchmarks compared with 2025 report average watch time shares saves reach brand campaignsGoogle ↗
OBSERVEDComparison
Instagram Reels benchmarks 2025 engagement rate by reach Socialinsider reportGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparison50%ConsequenceReason50%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
2026 Instagram Reels engagement rate benchmarks compared with 2025 report average watch time shares saves reach brand campaigns Google ↗
Instagram Reels benchmarks 2025 engagement rate by reach Socialinsider report Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2026 Instagram Reels engagement rate benchmarks compared with 2025 report average watch time shares saves reach brand campaigns
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1
Instagram Reels benchmarks 2025 engagement rate by reach Socialinsider report
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1