How does multi-touch attribution work when calculating marketing ROI for software companies selling to enterprise clients?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How does multi-touch attribution work when calculating marketing ROI for software companies selling to enterprise clients?
1 real search · 1 real-search pass
B2B enterprise SaaS multi-touch attribution account-based marketing ROI attribution limitations incrementality measurementGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 1 queries…
Searches and sources
ChatGPT1 real searches · gpt-6
B2B enterprise SaaS multi-touch attribution account-based marketing ROI attribution limitations incrementality measurement Google ↗
- The Right Way to do B2B Multi-Touch Attribution: Key Models, Challenges & Best Practices · hockeystack.com
- The Clear and · marketingview.media
- Chapter 1: The B2B Measurement Landscape · cimm-us.org
- B2B Multi-Touch Attribution: Limits and a Better Model · konabayev.com
- ABM attribution: why account-based programs break the model · vector.co
- B2B SaaS Attribution Without Fooling Yourself · saas-marketing.net
- B2B Marketing Attribution: A guide for B2B Marketers Using Salesforce & HubSpot · heeet.io
- Which B2B Attribution Models Actually Measure ROI in 2026? · bteanalytics.co