Real ChatGPT answer · index seedYGRnBytRVBwcompleteMarketing and advertising · web analyticsinformational
What is the difference between last-click and custom attribution models, and how do modern web analytics tools handle multi-touch attribution today?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the difference between last-click and custom attribution models, and how do modern web analytics tools handle multi-touch attribution today?
3 real searches · 1 real-search pass
Google Analytics 4 attribution models data-driven last click reporting attribution settings official documentationGoogle ↗
OBSERVEDReason
Adobe Analytics Attribution IQ algorithmic attribution models official documentation multi touch attributionGoogle ↗
OBSERVEDOther / navigational
modern marketing analytics multi-touch attribution privacy consent modeled conversions first party data 2025Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 attribution models data-driven last click reporting attribution settings official documentation Google ↗
Adobe Analytics Attribution IQ algorithmic attribution models official documentation multi touch attribution Google ↗
modern marketing analytics multi-touch attribution privacy consent modeled conversions first party data 2025 Google ↗
- Get started with attribution · support.google.com
- Change the reporting attribution model for key events · support.google.com
- Attribution Components · experienceleague.adobe.com
- Algorithmic Attribution · experienceleague.adobe.com
- Attribution AI Overview · experienceleague.adobe.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 attribution models data-driven last click reporting attribution settings official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Adobe Analytics Attribution IQ algorithmic attribution models official documentation multi touch attribution OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
modern marketing analytics multi-touch attribution privacy consent modeled conversions first party data 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |