What does a standard SEMrush local SEO audit actually check and can I do those steps manually for free?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What does a standard SEMrush local SEO audit actually check and can I do those steps manually for free?
2 real searches · 1 real-search pass
SEMrush local SEO audit checklist Listing Management On Page SEO Checker Site Audit local rankings review management what it checksGoogle ↗
OBSERVEDInstruction
Google Business Profile guidelines local ranking factors relevance distance prominence official Google Search Central local business structured dataGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
SEMrush local SEO audit checklist Listing Management On Page SEO Checker Site Audit local rankings review management what it checks Google ↗
Google Business Profile guidelines local ranking factors relevance distance prominence official Google Search Central local business structured data Google ↗
- How to Perform a Local SEO Audit to Improve Your Visibility · semrush.com
- Infographic_The Only SEO Checklist · static.semrush.com
- Semrush Local Toolkit · semrush.com
- Google Business Profile · business.google.com
- Google Search Console · search.google.com
- PageSpeed Insights · pagespeed.web.dev
- Rich Results Test · search.google.com
- Schema Validator · validator.schema.org
- Screaming Frog · screamingfrog.co.uk
- Bing Webmaster Tools · bing.com
- Tips to improve your local ranking on Google · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
SEMrush local SEO audit checklist Listing Management On Page SEO Checker Site Audit local rankings review management what it checks OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Business Profile guidelines local ranking factors relevance distance prominence official Google Search Central local business structured data OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |