What are the average CPM advertising rates for independent podcasts with around five thousand downloads per episode, and how do I actually negotiate those deals?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the average CPM advertising rates for independent podcasts with around five thousand downloads per episode, and how do I actually negotiate those deals?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 podcast advertising CPM rates host read midroll independent podcasts 5000 downloads industry benchmarks Google ↗
podcast ad rates CPM 2025 2026 host read pre-roll mid-roll advertiser guide Google ↗
- Podcast Advertising CPM: One of the Few Published Rate Cards in Media · whatiscpm.com
- How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026] · acast.com
- Podcast advertising CPM: the 2026 benchmarks · podderapp.com
- Podcast Measurement Technical Guidelines · iabtechlab.com
- Podcast-Technical-Measurement/PTM-Guidelines_v2.3.md at main · IABTechLab/Podcast-Technical-Measurement · github.com
- Creative a. What is/are the ad type(s) for the ca · iab.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 podcast advertising CPM rates host read midroll independent podcasts 5000 downloads industry benchmarks OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
podcast ad rates CPM 2025 2026 host read pre-roll mid-roll advertiser guide OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |