Is Google Keyword Planner better than SEMrush for finding high intent branded search terms for my freelance digital marketing portfolio
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is Google Keyword Planner better than SEMrush for finding high intent branded search terms for my freelance digital marketing portfolio
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Keyword Planner features keyword ideas competition commercial intent search volume official Google ↗
Semrush keyword magic tool branded keywords search intent competitor research official Google ↗
- Use Keyword Planner · support.google.com
- Semrush keyword research · semrush.com
- Free Keyword Tool: Find the Right Keywords for SEO & AI Search · semrush.com
- How does Keyword Magic Tool work? · semrush.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Keyword Planner features keyword ideas competition commercial intent search volume official OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Semrush keyword magic tool branded keywords search intent competitor research official OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |