Real ChatGPT answer · index seedXsfxzlwLRjQcompleteMarketing and advertising · ad platformscomparison
My Google Ads impression share keeps dropping for exact match keywords due to budget constraints even though my ROAS is positive. Should I switch from target CPA to maximize conversion value or just increase the daily cap?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
My Google Ads impression share keeps dropping for exact match keywords due to budget constraints even though my ROAS is positive. Should I switch from target CPA to maximize conversion value or just increase the daily cap?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads Help target CPA Maximize conversion value budget limited search impression share lost budget exact match keywords Google ↗
Google Ads Help Maximize conversion value target ROAS conversion values bidding strategy Google ↗
- About Maximize conversion value bidding · support.google.com
- About Smart Bidding using value-based bidding for Search and Shopping · support.google.com
- Bidding · support.google.com
- Pick the right bid strategy · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads Help target CPA Maximize conversion value budget limited search impression share lost budget exact match keywords OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Ads Help Maximize conversion value target ROAS conversion values bidding strategy OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |