Real ChatGPT answer · index seedXf7vAUVPuescompleteMarketing and advertising · AI search and generative engine optimizationinformational
What does a GEO audit actually look at on a website and can I do one myself without hiring an expensive agency
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What does a GEO audit actually look at on a website and can I do one myself without hiring an expensive agency
1 real search · 1 real-search pass
2026 generative engine optimization GEO audit website factors crawlability structured data content citations AI search Google Search Central OpenAI crawlerGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 generative engine optimization GEO audit website factors crawlability structured data content citations AI search Google Search Central OpenAI crawler Google ↗
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google Search Console · search.google.com
- PageSpeed Insights · pagespeed.web.dev
- Rich Results Test · search.google.com
- Bing Webmaster Tools · bing.com
Queries
1 queries · click a column to sort