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What are the penalties for small businesses that fail to follow the updated FTC endorsement guides on their social media channels?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What are the penalties for small businesses that fail to follow the updated FTC endorsement guides on their social media channels?
2 real searches · 1 real-search pass
FTC Endorsement Guides small business penalties civil penalties 2026 social media disclosures FTC officialGoogle ↗
OBSERVEDConsequence
FTC Consumer Reviews and Testimonials Rule civil penalty maximum 2026 inflation adjusted official FTCGoogle ↗
OBSERVEDConsequence

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparisonConsequence100%ReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model).

Searches and sources

ChatGPT2 real searches · gpt-6
FTC Endorsement Guides small business penalties civil penalties 2026 social media disclosures FTC official Google ↗
FTC Consumer Reviews and Testimonials Rule civil penalty maximum 2026 inflation adjusted official FTC Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
FTC Endorsement Guides small business penalties civil penalties 2026 social media disclosures FTC official
OBSERVED
Google ↗
AI Mode ↗
—Consequence——1x
of 1
FTC Consumer Reviews and Testimonials Rule civil penalty maximum 2026 inflation adjusted official FTC
OBSERVED
Google ↗
AI Mode ↗
—Consequence——1x
of 1