Real ChatGPT answer · index seedXKyFgrldNKccompleteMarketing and advertising · AI search and generative engine optimizationcommercial

What are the exact steps to optimize a local plumbing business for multimodal search on Google and Perplexity without hiring an expensive SEO agency?

ChatGPTgpt-62 queries11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What are the exact steps to optimize a local plumbing business for multimodal search on Google and Perplexity without hiring an expensive SEO agency?
2 real searches · 1 real-search pass
Google Search Central AI features website guidance structured data images video SEO local business Google Business Profile guidelines Perplexity crawler robots.txt official documentationGoogle ↗
OBSERVEDInstruction
Perplexity crawler documentation PerplexityBot robots.txt official publisher help center citationsGoogle ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigational50%ComparisonConsequenceReasonDefinitionInstruction50%Yes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
Google Search Central AI features website guidance structured data images video SEO local business Google Business Profile guidelines Perplexity crawler robots.txt official documentation Google ↗
Perplexity crawler documentation PerplexityBot robots.txt official publisher help center citations Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Search Central AI features website guidance structured data images video SEO local business Google Business Profile guidelines Perplexity crawler robots.txt official documentation
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1
Perplexity crawler documentation PerplexityBot robots.txt official publisher help center citations
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1