Why did the Pepsi logo redesign cost a million dollars and what deliverables should my marketing agency actually include for that kind of budget?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why did the Pepsi logo redesign cost a million dollars and what deliverables should my marketing agency actually include for that kind of budget?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Pepsi 2008 logo redesign cost $1 million Arnell Group deliverables brand identity project scope Google ↗
Pepsi 2023 logo redesign cost agency cost million dollars 2008 Arnell report Google ↗
- Advertising Age: What Went Into the Updated Pepsi Logo · peterarnell.com
- Pepsi's Nonsensical Logo Redesign Document: $1 Million for This? · cbsnews.com
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo · cbsnews.com
- WE ARE Performance · pepsico.com
- Pepsi global redesign · pepsico.com
- PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era · pepsico.mediaroom.com
- Pepsi Global Redesign | New Visual Identity · design.pepsico.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Pepsi 2008 logo redesign cost $1 million Arnell Group deliverables brand identity project scope OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Pepsi 2023 logo redesign cost agency cost million dollars 2008 Arnell report OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |