Real ChatGPT answer · index seedWoJiTL58iWUcompleteMarketing and advertising · local marketingcommercial
How do I measure the exact return on ad spend for mobile proximity campaigns targeting shoppers near local shopping malls?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I measure the exact return on ad spend for mobile proximity campaigns targeting shoppers near local shopping malls?
1 real search · 1 real-search pass
mobile location advertising foot traffic measurement incrementality control group conversion lift methodology privacy guidanceGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
mobile location advertising foot traffic measurement incrementality control group conversion lift methodology privacy guidance Google ↗
- MRC Location-Based Advertising · mmaglobal.com
- Location Data Studies for Campaign Effectiveness · iab.com
- How to measure incrementality & set up your control group · help.adsquare.com
- What is Attribution? · docs.foursquare.com
- Guidelines Chapter 4 · iab.com
- FTC Order Will Ban InMarket from Selling Precise Consumer Location Data · ftc.gov
- CTIA - Best Practices and Guidelines for Location Based Services · ctia.org
- User Privacy and Data Use - App Store · developer.apple.com