Comparing Hiscox and NEXT for general liability when running a digital marketing agency out of a spare bedroom with expensive equipment
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Comparing Hiscox and NEXT for general liability when running a digital marketing agency out of a spare bedroom with expensive equipment
3 real searches · 1 real-search pass
Hiscox small business general liability home based business professional liability equipment coverage digital marketing agency officialGoogle ↗
OBSERVEDOther / navigational
NEXT Insurance general liability home based business business equipment coverage professional liability digital marketing officialGoogle ↗
OBSERVEDComparison
Hiscox vs NEXT small business insurance claims customer reviews coverage equipment 2026Google ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Hiscox small business general liability home based business professional liability equipment coverage digital marketing agency official Google ↗
NEXT Insurance general liability home based business business equipment coverage professional liability digital marketing official Google ↗
Hiscox vs NEXT small business insurance claims customer reviews coverage equipment 2026 Google ↗
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Hiscox small business general liability home based business professional liability equipment coverage digital marketing agency official OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
NEXT Insurance general liability home based business business equipment coverage professional liability digital marketing official OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Hiscox vs NEXT small business insurance claims customer reviews coverage equipment 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |