How do I troubleshoot a drop in our brand search volume over the last six months using free analytics tools?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I troubleshoot a drop in our brand search volume over the last six months using free analytics tools?
3 real searches · 1 real-search pass
Google Search Console performance report compare date ranges query filters impressions clicks documentationGoogle ↗
OBSERVEDComparison
Google Trends understand data normalized relative search interest helpGoogle ↗
OBSERVEDReason
Google Analytics 4 traffic acquisition report organic search documentationGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Console performance report compare date ranges query filters impressions clicks documentation Google ↗
Google Trends understand data normalized relative search interest help Google ↗
Google Analytics 4 traffic acquisition report organic search documentation Google ↗
- Open Search Console · search.google.com
- Open Google Analytics · analytics.google.com
- Open Google Trends · trends.google.com
- Open Keyword Planner · ads.google.com
- Open Microsoft Clarity · clarity.microsoft.com
- Debug Google Search Traffic Drops | Google Search Central | Documentation | Google for Developers · developers.google.com
- Performance report (Search results): Overview and basic setup · support.google.com
- FAQ about Google Trends data · support.google.com
- Google Trends: Understanding the data. · newsinitiative.withgoogle.com
- Google Alerts · google.com
- Meta Ads Library · facebook.com
- Using Search Console and Google Analytics Data for SEO | Google Search Central | Documentation | Google for Developers · developers.google.com
- [GA4] Traffic acquisition report - Computer · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Console performance report compare date ranges query filters impressions clicks documentation OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Google Trends understand data normalized relative search interest help OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 traffic acquisition report organic search documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |