Real ChatGPT answer · index seedWNeu1ndei18completeMarketing and advertising · AI search and generative engine optimizationinformational
What specific metrics should I be tracking to prove ROI when shifting our B2B lead generation efforts from Google Ads to AI search engines?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What specific metrics should I be tracking to prove ROI when shifting our B2B lead generation efforts from Google Ads to AI search engines?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
B2B marketing AI search referral attribution measurement pipeline metrics ChatGPT Perplexity 2025 2026 Google ↗
Google Analytics 4 traffic acquisition session source medium referral attribution conversions documentation Google ↗
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
- Scopes of traffic-source dimensions · support.google.com
- A 5-layer framework for measuring AI search performance · searchengineland.com
- AI search performance KPIs every marketer should track · blog.hubspot.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
B2B marketing AI search referral attribution measurement pipeline metrics ChatGPT Perplexity 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 traffic acquisition session source medium referral attribution conversions documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |