Real ChatGPT answer · index seedW0HNVfaZGy4completeMarketing and advertising · local marketingcomparison

Can you compare SEMrush and Moz for doing a local SEO audit on my husband's plumbing business website this weekend?

ChatGPTgpt-63 queries11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Can you compare SEMrush and Moz for doing a local SEO audit on my husband's plumbing business website this weekend?
3 real searches · 1 real-search pass
Semrush local SEO tools site audit listing management position tracking official 2026Google ↗
OBSERVEDOther / navigational
Moz Local SEO tools local listings rank tracking site crawl official 2026Google ↗
OBSERVEDOther / navigational
Semrush vs Moz local SEO audit comparison plumbing small business 2026Google ↗
OBSERVEDComparison

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigational67%Comparison33%ConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
Semrush local SEO tools site audit listing management position tracking official 2026 Google ↗
Moz Local SEO tools local listings rank tracking site crawl official 2026 Google ↗
Semrush vs Moz local SEO audit comparison plumbing small business 2026 Google ↗
  1. Semrush · semrush.com
  2. Local SEO tools for rankings, listings, & reviews · semrush.com
  3. Local Toolkit Plans and Pricing · semrush.com
  4. Semrush vs. Moz: Which is better in 2026? · semrush.com
  5. Moz · moz.com
  6. Compare Moz Local vs Semrush 2026 · trustradius.com
  7. Open Search Console · search.google.com
  8. Open Analytics · analytics.google.com
  9. Open Business Profile · business.google.com

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Semrush local SEO tools site audit listing management position tracking official 2026
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Moz Local SEO tools local listings rank tracking site crawl official 2026
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Semrush vs Moz local SEO audit comparison plumbing small business 2026
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1