Real ChatGPT answer · index seedVhC10d6vMzMcompleteMarketing and advertising · AI search and generative engine optimizationinformational
Can you explain how Perplexity AI gets its citations and whether small business marketers should change their strategy to appear there?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you explain how Perplexity AI gets its citations and whether small business marketers should change their strategy to appear there?
3 real searches · 1 real-search pass
Perplexity AI how citations work source selection search index crawler official documentation publishers citationsGoogle ↗
OBSERVEDReason
Perplexity AI crawler PerplexityBot publisher documentation robots.txt citationsGoogle ↗
OBSERVEDOther / navigational
2025 2026 generative engine optimization small business marketing research citations AI search visibilityGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Perplexity AI how citations work source selection search index crawler official documentation publishers citations Google ↗
Perplexity AI crawler PerplexityBot publisher documentation robots.txt citations Google ↗
2025 2026 generative engine optimization small business marketing research citations AI search visibility Google ↗
- Architecting and Evaluating an AI-First Search API · perplexity.ai
- What is Pro Search? · perplexity.ai
- Perplexity's crawler documentation · docs.perplexity.ai
- Generative Engine Optimization: How to Dominate AI Search · arxiv.org
- An Analysis of 350,000 B2B SaaS Articles: What Predicts Google Ranking and AI Citation · citerahq.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Perplexity AI how citations work source selection search index crawler official documentation publishers citations OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Perplexity AI crawler PerplexityBot publisher documentation robots.txt citations OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
2025 2026 generative engine optimization small business marketing research citations AI search visibility OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |