Real ChatGPT answer · index seedVcxJoHIGIz4completeMarketing and advertising · marketing agenciesinformational

What is the best framework for calculating customer acquisition cost when my agency relies heavily on word-of-mouth referrals alongside paid social campaigns?

ChatGPTgpt-61 query11/1/2026
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The searches the AI actually ran for this prompt.

SEED QUERY
What is the best framework for calculating customer acquisition cost when my agency relies heavily on word-of-mouth referrals alongside paid social campaigns?
1 real search · 1 real-search pass
customer acquisition cost blended CAC channel attribution referrals paid social fully loaded costs calculation frameworkGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigationalComparisonConsequenceReason100%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT1 real searches · gpt-6
customer acquisition cost blended CAC channel attribution referrals paid social fully loaded costs calculation framework Google ↗

Queries

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Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
customer acquisition cost blended CAC channel attribution referrals paid social fully loaded costs calculation framework
OBSERVED
Google ↗
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—Reason——1x
of 1