Real ChatGPT answer · index seedVRgXiBJctoEcompleteMarketing and advertising · AI search and generative engine optimizationinformational
Why are traditional SEO keyword rankings no longer correlating with our actual lead generation since generative search took over our main category?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why are traditional SEO keyword rankings no longer correlating with our actual lead generation since generative search took over our main category?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2025 generative AI search impact organic click through rate AI Overviews study publisher traffic lead generation measurement Google ↗
Google AI Overviews click-through rate study 2025 organic search traffic research Google ↗
- Semrush Report: AI Overviews’ Impact on Search in 2025 · semrush.com
- Google AI Overviews drive 61% drop in organic CTR, 68% in paid · searchengineland.com
- AIO Impact on Google CTR: September 2025 Update · seerinteractive.com
- AI in Search: Driving more queries and higher quality clicks · blog.google
- Semrush Report: AI Overviews’ Impact on Search in 2025 · semrush.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 generative AI search impact organic click through rate AI Overviews study publisher traffic lead generation measurement OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Google AI Overviews click-through rate study 2025 organic search traffic research OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |