What benchmark metrics should I look at to determine if my Google Shopping ad costs are actually generating a positive return on investment for my apparel brand
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What benchmark metrics should I look at to determine if my Google Shopping ad costs are actually generating a positive return on investment for my apparel brand
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
Google Shopping ecommerce apparel benchmark ROAS conversion rate CPC 2025 2026 Google ↗
Google Ads conversion value cost ROAS profit margin break even ROAS ecommerce official Google ↗
- Return on investment (ROI) · support.google.com
- TOOLS TO OPTIMIZE · m.media-amazon.com
- shopping_performance_view | Google Ads API | Google for Developers · developers.google.com
- About conversion values · support.google.com
- Clothing Ad Benchmarks: Meta vs Google ROAS & CPA · adscale.com
- Google Ads Benchmarks 2026: CPC, CTR & CVR by Industry · conversion.studio
- Google Shopping Benchmarks for Apparel · theadspend.com
- conversion value tracking · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Shopping ecommerce apparel benchmark ROAS conversion rate CPC 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Google Ads conversion value cost ROAS profit margin break even ROAS ecommerce official OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |