What went wrong with attribution when iOS privacy updates rolled out, and how are small e-commerce brands coping with it today?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What went wrong with attribution when iOS privacy updates rolled out, and how are small e-commerce brands coping with it today?
3 real searches · 1 real-search pass
2026 small ecommerce brands coping iOS ATT attribution measurement first party data incrementality marketing mix modeling Meta Conversions API 2025 2026Google ↗
OBSERVEDReason
Apple App Tracking Transparency impact attribution SKAdNetwork AdAttributionKit current documentation 2025 2026Google ↗
OBSERVEDConsequence
Meta ads attribution measurement small businesses ecommerce conversion API aggregated event measurement 2025Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 small ecommerce brands coping iOS ATT attribution measurement first party data incrementality marketing mix modeling Meta Conversions API 2025 2026 Google ↗
Apple App Tracking Transparency impact attribution SKAdNetwork AdAttributionKit current documentation 2025 2026 Google ↗
Meta ads attribution measurement small businesses ecommerce conversion API aggregated event measurement 2025 Google ↗
- Shopify Help Center · help.shopify.com
- If an app asks to track your activity · support.apple.com
- Understanding AdAttributionKit and SKAdNetwork interoperability · developer.apple.com
- Ad Attribution - App Store · developer.apple.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 small ecommerce brands coping iOS ATT attribution measurement first party data incrementality marketing mix modeling Meta Conversions API 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Apple App Tracking Transparency impact attribution SKAdNetwork AdAttributionKit current documentation 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Meta ads attribution measurement small businesses ecommerce conversion API aggregated event measurement 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |