How do advertisers find small podcasts to sponsor and what kind of listener demographics do they usually care about the most
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do advertisers find small podcasts to sponsor and what kind of listener demographics do they usually care about the most
1 real search · 1 real-search pass
how advertisers discover independent small podcasts sponsorship marketplaces podcast ad buying audience demographics media kit IAB podcast measurementGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
how advertisers discover independent small podcasts sponsorship marketplaces podcast ad buying audience demographics media kit IAB podcast measurement Google ↗
- About Advisor · help.adanalytics.spotify.com
- The Spotify Audience Network - Audience-Based Podcast Buying · ads.spotify.com
- Podcast Measurement Technical Guidelines · iabtechlab.com
- Podcast-Technical-Measurement/PTM-Guidelines_v2.3.md at main · IABTechLab/Podcast-Technical-Measurement · github.com
- Nearly Two-Thirds of Podcast Listeners Are More Inclined to Consider Purchasing Products & Services They Learn About During Podcasts · iab.com
- AUDACY PODCAST PLAYBOOK 2023 · audacyinc.com