Real ChatGPT answer · index seedUyPHRIMkChgcompleteMarketing and advertising · AI search and generative engine optimizationbrand
How do we fix broken attribution in Google Analytics so we stop losing track of our ChatGPT referral traffic?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do we fix broken attribution in Google Analytics so we stop losing track of our ChatGPT referral traffic?
3 real searches · 1 real-search pass
Google Analytics 4 custom channel group create rule session source matches regex documentation unwanted referrals list referral trafficGoogle ↗
OBSERVEDReason
Google Analytics 4 traffic acquisition session source medium attribution referral exclusion cross-domain official documentationGoogle ↗
OBSERVEDReason
ChatGPT referral traffic analytics chatgpt.com referral attribution UTM links documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 custom channel group create rule session source matches regex documentation unwanted referrals list referral traffic Google ↗
Google Analytics 4 traffic acquisition session source medium attribution referral exclusion cross-domain official documentation Google ↗
ChatGPT referral traffic analytics chatgpt.com referral attribution UTM links documentation Google ↗
- Default channel group · support.google.com
- Custom channel groups · support.google.com
- Identify unwanted referrals · support.google.com
- Campaigns and traffic sources · support.google.com
- Scopes of traffic-source dimensions · support.google.com
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 custom channel group create rule session source matches regex documentation unwanted referrals list referral traffic OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 traffic acquisition session source medium attribution referral exclusion cross-domain official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
ChatGPT referral traffic analytics chatgpt.com referral attribution UTM links documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |