Real ChatGPT answer · index seedUhyxusxfTmYcompleteMarketing and advertising · influencer marketingcommercial
How do I calculate the true return on investment for a B2B SaaS podcast ad campaign compared to traditional Instagram influencer posts?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I calculate the true return on investment for a B2B SaaS podcast ad campaign compared to traditional Instagram influencer posts?
1 real search · 1 real-search pass
B2B SaaS marketing attribution pipeline revenue measurement multi touch attribution podcast advertising measurement IAB guidelinesGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
B2B SaaS marketing attribution pipeline revenue measurement multi touch attribution podcast advertising measurement IAB guidelines Google ↗
- iab. Digital Audio Measurement Guide · iab.com
- Podcast Measurement Technical Guidelines · iabtechlab.com