Real ChatGPT answer · index seedUMVGW2uvsy8completeMarketing and advertising · web analyticsinformational
Why is our email newsletter traffic showing up as direct traffic in our web analytics tool, and how do we fix the UTM tagging?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is our email newsletter traffic showing up as direct traffic in our web analytics tool, and how do we fix the UTM tagging?
1 real search · 1 real-search pass
Google Analytics 4 UTM parameters campaign URL builder traffic source direct email redirects documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 UTM parameters campaign URL builder traffic source direct email redirects documentation Google ↗
- [GA4] Understand (direct) / (none) traffic · support.google.com
- URL builders: Collect campaign data with custom URLs · support.google.com
- URL builders: Collect campaign data with custom URLs · support.google.com
- https\://www\.example.com/?utm\_source=newsletter&utm\_medium=email&utm\_campaign=newsletter\_2026\_11&utm\_content=hero · example.com