Why do customers get so upset about the chipotle guacamole extra charge, and are there better ways to price add-ons without annoying people?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why do customers get so upset about the chipotle guacamole extra charge, and are there better ways to price add-ons without annoying people?
1 real search · 1 real-search pass
Chipotle guacamole extra charge price customer reactions pricing strategy menu psychology add-on pricingGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 1 queries…
Searches and sources
ChatGPT1 real searches · gpt-6
Chipotle guacamole extra charge price customer reactions pricing strategy menu psychology add-on pricing Google ↗
- When size doesn’t matter: The impact of unexpected surcharges on consumer reactions · sciencedirect.com
- Consumer Reactions to Drip Pricing · marketing.wharton.upenn.edu
- Why Chipotle always tells you 'guacamole costs extra' · finance.yahoo.com