Why is my Shopify store showing zero referral traffic from social media campaigns and how do I get accurate attribution working?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is my Shopify store showing zero referral traffic from social media campaigns and how do I get accurate attribution working?
3 real searches · 1 real-search pass
Shopify analytics UTM parameters social media referral traffic attribution official documentationGoogle ↗
OBSERVEDReason
Google Analytics 4 campaign URL builder UTM traffic source attribution documentationGoogle ↗
OBSERVEDInstruction
Shopify customer events pixels consent analytics tracking documentationGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Shopify analytics UTM parameters social media referral traffic attribution official documentation Google ↗
Google Analytics 4 campaign URL builder UTM traffic source attribution documentation Google ↗
Shopify customer events pixels consent analytics tracking documentation Google ↗
- URL builders: Collect campaign data with custom URLs · support.google.com
- UTM Parameters: How To Use UTM Tracking Links (2026) · shopify.com
- Shopify Help Center · help.shopify.com
- Shopify Help Center · help.shopify.com
- Shopify Help Center · help.shopify.com
- Shopify Help Center · help.shopify.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Shopify analytics UTM parameters social media referral traffic attribution official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 campaign URL builder UTM traffic source attribution documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Shopify customer events pixels consent analytics tracking documentation OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |