Real ChatGPT answer · index seedTyaGt1erdpYcompleteMarketing and advertising · AI search and generative engine optimizationcommercial

I need to write a short paper on generative engine optimization techniques what are the consensus best practices for structuring web pages so LLMs reference them

ChatGPTgpt-63 queries11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
I need to write a short paper on generative engine optimization techniques what are the consensus best practices for structuring web pages so LLMs reference them
3 real searches · 1 real-search pass
generative engine optimization GEO best practices structuring webpages citations LLMs reference sources studyGoogle ↗
OBSERVEDReason
Google Search Central AI features website content guidance structured data crawlability AI OverviewsGoogle ↗
OBSERVEDOther / navigational
Bing Webmaster guidelines AI search citations content structure generative search 2025Google ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigational67%ComparisonConsequenceReason33%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
generative engine optimization GEO best practices structuring webpages citations LLMs reference sources study
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1
Google Search Central AI features website content guidance structured data crawlability AI Overviews
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Bing Webmaster guidelines AI search citations content structure generative search 2025
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1