Real ChatGPT answer · index seedTEy99IMwyZUcompleteMarketing and advertising · AI search and generative engine optimizationhowto
Could you give me a checklist to audit my local SEO setup for generative search because our foot traffic has dropped since Google started showing AI summaries?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Could you give me a checklist to audit my local SEO setup for generative search because our foot traffic has dropped since Google started showing AI summaries?
3 real searches · 1 real-search pass
Google Search Central AI features website guidance AI Overviews SEO documentation 2026Google ↗
OBSERVEDOther / navigational
Google Business Profile improve local ranking relevance distance prominence official helpGoogle ↗
OBSERVEDOther / navigational
Google Search Central local business structured data documentation review snippets guidelinesGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central AI features website guidance AI Overviews SEO documentation 2026 Google ↗
Google Business Profile improve local ranking relevance distance prominence official help Google ↗
Google Search Central local business structured data documentation review snippets guidelines Google ↗
- Tips to improve your local ranking on Google · support.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Review Snippet (Review, AggregateRating) Structured Data | Google Search Central | Documentation | Google for Developers · developers.google.com
- Local Business (LocalBusiness) Structured Data | Google Search Central | Documentation | Google for Developers · developers.google.com
- Search generative AI control · support.google.com
- New opportunities, control and insights for website owners · blog.google
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central AI features website guidance AI Overviews SEO documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Business Profile improve local ranking relevance distance prominence official help OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Search Central local business structured data documentation review snippets guidelines OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |