Why is our B2B website lead generation attribution breaking every time we run multi-channel email campaigns?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is our B2B website lead generation attribution breaking every time we run multi-channel email campaigns?
1 real search · 1 real-search pass
B2B marketing email campaign UTM attribution cross-domain tracking redirects email privacy analytics documentation GA4Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
B2B marketing email campaign UTM attribution cross-domain tracking redirects email privacy analytics documentation GA4 Google ↗
- Campaigns and traffic sources · support.google.com
- Tracking Customers Across Channels and Devices · docs-content-cache.stage.twilio.com
- Set up cross-domain measurement · support.google.com
- Use Google Analytics with your email campaigns · help.activecampaign.com
- Understand HubSpot email open and click tracking · knowledge.hubspot.com
- Measure activity across multiple domains | Tag Platform | Google for Developers · developers.google.com