We need to reduce our cost per acquisition on Google search ads this month. What targeting mistakes usually drain small business budgets?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We need to reduce our cost per acquisition on Google search ads this month. What targeting mistakes usually drain small business budgets?
1 real search · 1 real-search pass
Google Ads Search campaigns reduce wasted spend targeting mistakes search terms negative keywords location options device ad schedule official guidance 2026Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Ads Search campaigns reduce wasted spend targeting mistakes search terms negative keywords location options device ad schedule official guidance 2026 Google ↗
- The ABCs of Account Structure - Google Ads Help · business.google.com
- Ads Decoded S1E2: Is your Search campaign structure holding back performance? · business.google.com
- keyword and bid optimization · support.google.com
- negative keyword management · support.google.com
- Refining your keywords and bids · support.google.com
- About negative keywords · support.google.com
- Location targeting | Google Ads API | Google for Developers · developers.google.com