Real ChatGPT answer · index seedSqMbKaEK37QcompleteMarketing and advertising · AI search and generative engine optimizationinformational
Are there any reliable benchmarks for measuring ROI on B2B lead generation campaigns optimized specifically for generative search engines versus traditional organic traffic?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Are there any reliable benchmarks for measuring ROI on B2B lead generation campaigns optimized specifically for generative search engines versus traditional organic traffic?
4 real searches · 1 real-search pass
2025 generative engine optimization GEO benchmark study B2B referral traffic conversion rates AI search vs organic SEOGoogle ↗
OBSERVEDComparison
2026 AI search referral traffic conversion benchmark B2B lead generation GEO ROI studyGoogle ↗
OBSERVEDConsequence
B2B marketers measuring AI search visibility pipeline attribution ChatGPT Perplexity benchmark studyGoogle ↗
OBSERVEDReason
Google AI Overviews organic click through rate study 2025 generative searchGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
2025 generative engine optimization GEO benchmark study B2B referral traffic conversion rates AI search vs organic SEO Google ↗
2026 AI search referral traffic conversion benchmark B2B lead generation GEO ROI study Google ↗
B2B marketers measuring AI search visibility pipeline attribution ChatGPT Perplexity benchmark study Google ↗
Google AI Overviews organic click through rate study 2025 generative search Google ↗
- We analyzed 15.4 million B2B SaaS sessions. Here’s what we found about AI referrals · usermaven.com
- AI Referrals in B2B: Traffic, ICP Fit and Return Visits · leadfeeder.com
- The 2026 AEO / GEO Benchmarks Report · conductor.com
- AIO Impact on Google CTR: September 2025 Update · seerinteractive.com
- Google AI Overviews drive 61% drop in organic CTR, 68% in paid · searchengineland.com
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 generative engine optimization GEO benchmark study B2B referral traffic conversion rates AI search vs organic SEO OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
2026 AI search referral traffic conversion benchmark B2B lead generation GEO ROI study OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
B2B marketers measuring AI search visibility pipeline attribution ChatGPT Perplexity benchmark study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google AI Overviews organic click through rate study 2025 generative search OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |