Real ChatGPT answer · index seedSqGBWC7W1hccompleteMarketing and advertising · AI search and generative engine optimizationcommercial
Can you compare Perplexity and ChatGPT search ranking factors for enterprise retail brands experiencing a sudden drop in branded keyword referral traffic?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you compare Perplexity and ChatGPT search ranking factors for enterprise retail brands experiencing a sudden drop in branded keyword referral traffic?
4 real searches · 1 real-search pass
Perplexity official documentation crawler PerplexityBot search ranking sources citations content publishersGoogle ↗
OBSERVEDOther / navigational
OpenAI official documentation ChatGPT Search OAI-SearchBot ranking factors publishers crawlingGoogle ↗
OBSERVEDReason
PerplexityBot robots.txt documentation user agent publisherGoogle ↗
OBSERVEDOther / navigational
OpenAI OAI-SearchBot GPTBot robots.txt documentation ChatGPT searchGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
Perplexity official documentation crawler PerplexityBot search ranking sources citations content publishers Google ↗
OpenAI official documentation ChatGPT Search OAI-SearchBot ranking factors publishers crawling Google ↗
PerplexityBot robots.txt documentation user agent publisher Google ↗
OpenAI OAI-SearchBot GPTBot robots.txt documentation ChatGPT search Google ↗
- Architecting and Evaluating an AI-First Search API · perplexity.ai
- What is Pro Search? · perplexity.ai
- Updated Guide – Perplexity Crawlers & AWS WAF Setup - Announcements · community.perplexity.ai
- Searching the web with ChatGPT · help.openai.com
- Overview of OpenAI Crawlers · developers.openai.com
- Publishers and Developers - FAQ · help.openai.com
- Perplexity Crawlers · docs.perplexity.ai
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Perplexity official documentation crawler PerplexityBot search ranking sources citations content publishers OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
OpenAI official documentation ChatGPT Search OAI-SearchBot ranking factors publishers crawling OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
PerplexityBot robots.txt documentation user agent publisher OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
OpenAI OAI-SearchBot GPTBot robots.txt documentation ChatGPT search OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |