What is the proper way to set up UTM parameters for a multi platform marketing campaign so our Google Analytics stops lumping everything into direct traffic?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the proper way to set up UTM parameters for a multi platform marketing campaign so our Google Analytics stops lumping everything into direct traffic?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 UTM parameters campaign URL tagging direct traffic attribution official documentation Google ↗
GA4 direct traffic causes UTM parameters redirects cross domain tracking official Google Analytics help Google ↗
- [GA4] Understand (direct) / (none) traffic · support.google.com
- Traffic-source dimensions, manual tagging, and auto-tagging · support.google.com
- [GA4] Set up cross-domain measurement · support.google.com
- About traffic-source dimensions · support.google.com
- Campaigns and traffic sources · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 UTM parameters campaign URL tagging direct traffic attribution official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
GA4 direct traffic causes UTM parameters redirects cross domain tracking official Google Analytics help OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |