What are the industry standards for podcast ad insertion rates in the education and career advice category for smaller shows right now?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the industry standards for podcast ad insertion rates in the education and career advice category for smaller shows right now?
1 real search · 1 real-search pass
2026 podcast advertising CPM rates small podcasts education career advice niche host read pre-roll mid-roll industry benchmarksGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 podcast advertising CPM rates small podcasts education career advice niche host read pre-roll mid-roll industry benchmarks Google ↗
- How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2026] · acast.com
- Education podcast CPM benchmarks by ad format · podderapp.com
- Podcast Advertising CPM: One of the Few Published Rate Cards in Media · whatiscpm.com
- Podcast Sponsorship Rates by Audience Size 2026 · castfox.net
- Podcast Sponsorship Rates 2026: Pre, Mid and Post-Roll · truthworkmedia.com