What are the current best practices for conducting remote card-sorting exercises to test the intuitive resonance of new brand archetype pillars?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current best practices for conducting remote card-sorting exercises to test the intuitive resonance of new brand archetype pillars?
3 real searches · 1 real-search pass
remote card sorting best practices open closed hybrid card sort research methodology UX participants randomized cardsGoogle ↗
OBSERVEDReason
brand archetype research emotional resonance testing brand positioning qualitative methodologyGoogle ↗
OBSERVEDReason
Optimal Workshop remote card sorting best practices participant instructions randomization analysisGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
remote card sorting best practices open closed hybrid card sort research methodology UX participants randomized cards Google ↗
brand archetype research emotional resonance testing brand positioning qualitative methodology Google ↗
Optimal Workshop remote card sorting best practices participant instructions randomization analysis Google ↗
- Card Sorting · usabilitybok.org
- Oregon Design Guide : Perform a Card Sorting Exercise : Planning : State of Oregon · design-auth.oregon.gov
- Card sorting · digital.nsw.gov.au
- Choose between an open, closed, or hybrid card sort · support.optimalworkshop.com
- Analyze your card sorting results · support.optimalworkshop.com
- Full article: Card Sorting with Fewer Cards and the Same Mental Models? A Reexamination of an Established Practice · tandfonline.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
remote card sorting best practices open closed hybrid card sort research methodology UX participants randomized cards OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
brand archetype research emotional resonance testing brand positioning qualitative methodology OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Optimal Workshop remote card sorting best practices participant instructions randomization analysis OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |