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Can you explain how Amazon PPC negative keywords work in simple terms so I stop wasting money on searches that never convert into sales

ChatGPTgpt-61 query11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Can you explain how Amazon PPC negative keywords work in simple terms so I stop wasting money on searches that never convert into sales
1 real search · 1 real-search pass
Amazon Ads sponsored products negative keywords match types search term report official guideGoogle ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigational100%ComparisonConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT1 real searches · gpt-6
Amazon Ads sponsored products negative keywords match types search term report official guide Google ↗
  1. A guide to targeting with Sponsored Products · advertising.amazon.com
  2. advertising.amazon.com · advertising.amazon.com
  3. advertising.amazon.com · advertising.amazon.com
  4. What is Keyword Targeting? How It Works, Benefits, Examples · advertising.amazon.com
  5. A guide to targeting with Sponsored Products · advertising.amazon.com

Queries

1 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Amazon Ads sponsored products negative keywords match types search term report official guide
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1