Real ChatGPT answer · index seedRwCh6D9tPg4completeMarketing and advertising · AI search and generative engine optimizationinformational
Are AI overviews stealing all the organic traffic from informational keywords, and how can my brand adapt to this?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Are AI overviews stealing all the organic traffic from informational keywords, and how can my brand adapt to this?
3 real searches · 1 real-search pass
Google AI Overviews organic click-through rate impact 2025 2026 informational queries studyGoogle ↗
OBSERVEDReason
Pew Research Center Google AI summaries clicks search results study 2025Google ↗
OBSERVEDReason
Google Search Central AI features guidance website owners AI Overviews SEOGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google AI Overviews organic click-through rate impact 2025 2026 informational queries study Google ↗
Pew Research Center Google AI summaries clicks search results study 2025 Google ↗
Google Search Central AI features guidance website owners AI Overviews SEO Google ↗
- Google AI Overviews drive 61% drop in organic CTR, 68% in paid · searchengineland.com
- Do people click on links in Google AI summaries? · pewresearch.org
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- Google AI Overviews CTR shows early signs of recovery: Study · searchengineland.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google AI Overviews organic click-through rate impact 2025 2026 informational queries study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Pew Research Center Google AI summaries clicks search results study 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Central AI features guidance website owners AI Overviews SEO OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |