Real ChatGPT answer · index seedRpo0y8pg50EcompleteEntertainment and media · podcastsbrand

What are the current industry benchmarks for CPM rates on comedy interview podcasts with highly engaged niche audiences in the US market?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What are the current industry benchmarks for CPM rates on comedy interview podcasts with highly engaged niche audiences in the US market?
2 real searches · 1 real-search pass
2026 US podcast advertising CPM benchmarks host-read ads comedy interview niche audience rates IAB AdvertiseCast LibsynGoogle ↗
OBSERVEDOther / navigational
2026 podcast advertising rate card 30 second 60 second host read CPM benchmark niche podcasts United StatesGoogle ↗
OBSERVEDComparison

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigational50%Comparison50%ConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
2026 US podcast advertising CPM benchmarks host-read ads comedy interview niche audience rates IAB AdvertiseCast Libsyn Google ↗
2026 podcast advertising rate card 30 second 60 second host read CPM benchmark niche podcasts United States Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2026 US podcast advertising CPM benchmarks host-read ads comedy interview niche audience rates IAB AdvertiseCast Libsyn
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
2026 podcast advertising rate card 30 second 60 second host read CPM benchmark niche podcasts United States
OBSERVED
Google ↗
AI Mode ↗
—Comparison——1x
of 1