Why do my Google Ads conversion numbers never match what is showing up in our Shopify analytics dashboard, and which one should I trust?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why do my Google Ads conversion numbers never match what is showing up in our Shopify analytics dashboard, and which one should I trust?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads conversion tracking Shopify discrepancies attribution windows conversion time reporting enhanced conversions official documentation Google ↗
Shopify analytics marketing attribution sales reports attribution model orders official documentation Google ↗
- Shopify Help Center · help.shopify.com
- Marketing Attribution: Models and Best Practices · shopify.com
- Data discrepancies: Factors and troubleshooting · support.google.com
- Understand your conversion tracking data · support.google.com
- Shopify Help Center · help.shopify.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads conversion tracking Shopify discrepancies attribution windows conversion time reporting enhanced conversions official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Shopify analytics marketing attribution sales reports attribution model orders official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |