How do I analyze B2B website lead generation data in Google Analytics 4 to prove ROI to our strict financial backers?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I analyze B2B website lead generation data in Google Analytics 4 to prove ROI to our strict financial backers?
3 real searches · 1 real-search pass
Google Analytics 4 B2B lead generation measurement key events attribution BigQuery CRM offline conversions official documentationGoogle ↗
OBSERVEDReason
Google Analytics 4 attribution reports data-driven attribution limitations official Google Analytics helpGoogle ↗
OBSERVEDReason
Google Analytics Measurement Protocol offline events CRM integration official documentationGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 B2B lead generation measurement key events attribution BigQuery CRM offline conversions official documentation Google ↗
Google Analytics 4 attribution reports data-driven attribution limitations official Google Analytics help Google ↗
Google Analytics Measurement Protocol offline events CRM integration official documentation Google ↗
- GA4 event measurement · support.google.com
- [GA4] Recommended events · support.google.com
- Events | Google Analytics | Google for Developers · developers.google.com
- Measurement Protocol | Google Analytics | Google for Developers · developers.google.com
- Measurement protocol use cases | Google Analytics | Google for Developers · developers.google.com
- GA4 Measurement Protocol · developers.google.com
- Get started with attribution · support.google.com
- Change the reporting attribution model for key events · support.google.com
- Google Analytics attribution reporting · support.google.com
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
- Google Analytics 4 report transformation | BigQuery | Google Cloud Documentation · docs.cloud.google.com
- GA4 BigQuery export · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 B2B lead generation measurement key events attribution BigQuery CRM offline conversions official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 attribution reports data-driven attribution limitations official Google Analytics help OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics Measurement Protocol offline events CRM integration official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |