How do major podcast networks calculate CPM advertising revenue rates for niche shows with less than five thousand listeners
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do major podcast networks calculate CPM advertising revenue rates for niche shows with less than five thousand listeners
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
podcast advertising CPM rates niche podcasts under 5000 downloads host read dynamically inserted 2025 2026 Google ↗
IAB podcast measurement guidelines downloads ad impressions CPM podcast advertising Google ↗
- Podcast Advertising CPM: One of the Few Published Rate Cards in Media · whatiscpm.com
- Podcast advertising CPM: the 2026 benchmarks · podderapp.com
- Guide To Podcast Sponsorship Rates in 2026 · shopify.com
- Podcast Advertising Rates 2026: Sourced CPM Benchmarks by Format · advertiseonpodcasts.com
- PODCAST PLAYBOOK · iab.com
- U.S. Podcast Advertising Revenue Study · iab.com
- Podcast Measurement Technical Guidelines · iabtechlab.com
- Podcast Technical Measurement Guidelines v2.3 · iabtechlab.com
- Podcast-Technical-Measurement/PTM-Guidelines_v2.3.md at main · IABTechLab/Podcast-Technical-Measurement · github.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
podcast advertising CPM rates niche podcasts under 5000 downloads host read dynamically inserted 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
IAB podcast measurement guidelines downloads ad impressions CPM podcast advertising OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |