We are bleeding cash on Meta and TikTok right now, so what are the fastest ways to restructure our cross-channel attribution model in GA4 today to stop wasting budget on ghost touchpoints?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We are bleeding cash on Meta and TikTok right now, so what are the fastest ways to restructure our cross-channel attribution model in GA4 today to stop wasting budget on ghost touchpoints?
3 real searches · 1 real-search pass
Google Analytics 4 attribution settings data-driven last click attribution model reporting attribution settings official documentationGoogle ↗
OBSERVEDReason
GA4 traffic acquisition session source medium campaign UTM tagging cross-channel attribution official documentationGoogle ↗
OBSERVEDReason
GA4 attribution paths conversion paths data-driven attribution credit official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 attribution settings data-driven last click attribution model reporting attribution settings official documentation Google ↗
GA4 traffic acquisition session source medium campaign UTM tagging cross-channel attribution official documentation Google ↗
GA4 attribution paths conversion paths data-driven attribution credit official documentation Google ↗
- Change the reporting attribution model for key events · support.google.com
- Get started with attribution · support.google.com
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
- Select attribution settings · support.google.com
- Campaigns and traffic sources · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 attribution settings data-driven last click attribution model reporting attribution settings official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GA4 traffic acquisition session source medium campaign UTM tagging cross-channel attribution official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GA4 attribution paths conversion paths data-driven attribution credit official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |