Is Ahrefs still better than Semrush for keyword research now that Google is changing how it handles AI overviews in search results?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is Ahrefs still better than Semrush for keyword research now that Google is changing how it handles AI overviews in search results?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google AI Overviews changes 2026 search results how handled AI Overviews latest November 2026 Google ↗
Ahrefs Semrush keyword research AI Overviews tracking features comparison 2026 Google ↗
- Google is dynamically expanding AI Overviews for some queries · searchengineland.com
- AI Mode and AI Overviews updates to explore the web · blog.google
- Generative AI performance report (Search) · support.google.com
- New opportunities, control and insights for website owners · blog.google
- Ahrefs vs Semrush (2026): Plans, Pricing & Verdict · toolchase.com
- Semrush vs Ahrefs (2026): Data, Pricing and Which to Pick · terradium.io
- Semrush vs Ahrefs for AI Search (2026 Buyer's Scorecard) · instantpress.co
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google AI Overviews changes 2026 search results how handled AI Overviews latest November 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Ahrefs Semrush keyword research AI Overviews tracking features comparison 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |