Are employee-generated videos on social media more effective for building brand trust than professionally produced corporate commercials in current advertising studies?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Are employee-generated videos on social media more effective for building brand trust than professionally produced corporate commercials in current advertising studies?
3 real searches · 1 real-search pass
2024 2025 academic studies employee-generated content employee advocacy video brand trust authenticity corporate advertising social mediaGoogle ↗
OBSERVEDOther / navigational
employee generated video versus brand generated advertising source credibility trust empirical study social media employeesGoogle ↗
OBSERVEDReason
systematic review user generated content brand trust authenticity social media advertising 2023 2024Google ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2024 2025 academic studies employee-generated content employee advocacy video brand trust authenticity corporate advertising social media Google ↗
employee generated video versus brand generated advertising source credibility trust empirical study social media employees Google ↗
systematic review user generated content brand trust authenticity social media advertising 2023 2024 Google ↗
- Employee Influencers: Leveraging Employee Advocacy for Social Media Success - Laura De Kerpel, Anneleen Van Kerckhove, Gudrun Roose, Lukas De Kerpel, 2026 · journals.sagepub.com
- Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content. · openurl.ebsco.com
- Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content - Olli Tyrväinen, Heikki Karjaluoto, Dandison Ukpabi, 2023 · journals.sagepub.com
- Brand Community-Generated Content And Consumer Brand Loyalty:Evidence From Social Media Platforms · journals.aom.org
- Unlocking Social Media Success: How Prosumers Drive Brand Engagement through Authentic Conversations with Consumers - Malodia - 2024 - British Journal of Management · onlinelibrary.wiley.com
- Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors · sciencedirect.com
- Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content - Walsh - 2024 - Psychology & Marketing · onlinelibrary.wiley.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2024 2025 academic studies employee-generated content employee advocacy video brand trust authenticity corporate advertising social media OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
employee generated video versus brand generated advertising source credibility trust empirical study social media employees OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
systematic review user generated content brand trust authenticity social media advertising 2023 2024 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |