My GA4 traffic acquisition report looks totally broken today, so how do I compare organic and paid channels effectively without attribution errors?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
My GA4 traffic acquisition report looks totally broken today, so how do I compare organic and paid channels effectively without attribution errors?
1 real search · 1 real-search pass
Google Analytics 4 traffic acquisition session default channel group attribution troubleshooting processing delay channel grouping official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 traffic acquisition session default channel group attribution troubleshooting processing delay channel grouping official documentation Google ↗
- Campaigns and traffic sources · support.google.com
- Default channel group · support.google.com
- Scopes of traffic-source dimensions · support.google.com
- [GA4] About modeled key events · support.google.com