Real ChatGPT answer · index seedPsKH1UpUkaUcompleteMarketing and advertising · web analyticsinformational
What steps are needed to audit our current digital marketing attribution model in GA4 to see if we are overvaluing paid search?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What steps are needed to audit our current digital marketing attribution model in GA4 to see if we are overvaluing paid search?
2 real searches · 1 real-search pass
Google Analytics 4 attribution settings reporting attribution model model comparison conversion paths official documentationGoogle ↗
OBSERVEDComparison
GA4 Advertising attribution model comparison conversion paths dimensions paid search brand nonbrand incrementality official Google documentationGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 attribution settings reporting attribution model model comparison conversion paths official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
GA4 Advertising attribution model comparison conversion paths dimensions paid search brand nonbrand incrementality official Google documentation OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |