Why is my Google Search campaign spending way over the daily budget limit some days and how do I stop it from draining my weekly ad allowance?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is my Google Search campaign spending way over the daily budget limit some days and how do I stop it from draining my weekly ad allowance?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads average daily budget overdelivery 2 times daily budget monthly charging limit 30.4 official Google ↗
Google Ads campaign total budgets Search campaigns official budget controls automated rules pause campaign spending alert Google ↗
- About campaign total budgets · support.google.com
- Campaign budgets overview | Google Ads API | Google for Developers · developers.google.com
- Common ways to use automated rules · support.google.com
- About overdelivery and your average daily budget · support.google.com
- Manage your spend in Google Ads · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads average daily budget overdelivery 2 times daily budget monthly charging limit 30.4 official OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Ads campaign total budgets Search campaigns official budget controls automated rules pause campaign spending alert OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |