What are the current industry standard advertising revenue rates per thousand downloads that a small independent podcaster can realistically expect to make?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current industry standard advertising revenue rates per thousand downloads that a small independent podcaster can realistically expect to make?
1 real search · 1 real-search pass
2026 podcast advertising CPM rates host-read pre-roll mid-roll post-roll independent podcasters industry benchmarksGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 podcast advertising CPM rates host-read pre-roll mid-roll post-roll independent podcasters industry benchmarks Google ↗
- Podcast Advertising CPM: One of the Few Published Rate Cards in Media · whatiscpm.com
- Podcast advertising CPM: the 2026 benchmarks · podderapp.com
- Podcast Advertising Rates 2026: CPM Benchmarks by Format · castos.com
- Guide To Podcast Sponsorship Rates in 2026 · shopify.com
- Advertising marketplace · advertising.libsyn.com
- Website · acast.com
- Website · podbean.com