Real ChatGPT answer · index seedOzQ4yMk2Qu4completeMarketing and advertising · AI search and generative engine optimizationcommercial
what factors do Perplexity and Google Gemini use to decide which local businesses to recommend when people ask for services nearby
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
what factors do Perplexity and Google Gemini use to decide which local businesses to recommend when people ask for services nearby
3 real searches · 1 real-search pass
Perplexity how local business recommendations nearby search ranking factors sources citations local businessesGoogle ↗
OBSERVEDReason
Google Gemini local business recommendations nearby how Google local search ranking relevance distance prominence AI Overviews MapsGoogle ↗
OBSERVEDOther / navigational
Google Business Profile local ranking factors relevance distance prominence officialGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Perplexity how local business recommendations nearby search ranking factors sources citations local businesses Google ↗
Google Gemini local business recommendations nearby how Google local search ranking relevance distance prominence AI Overviews Maps Google ↗
Google Business Profile local ranking factors relevance distance prominence official Google ↗
- Tips to improve your local ranking on Google · support.google.com
- Google Lat Long: How Local Search Ranking Works · maps.googleblog.com
- How Perplexity Decides Which Local Businesses to Recommend · parvaly.com
- How Perplexity Picks Local Businesses to Recommend · aimentionscore.com
- How to Show Up in Perplexity as a Local Business in 2026 · getfoundwithainow.com
- How to Rank in Perplexity as a Local Business · thesearchlift.com
- Find places & get directions in Gemini Apps - Computer · support.google.com
- Grounding for Google Maps now available in the Gemini API · blog.google
- Ask Maps and Immersive Navigation: New AI features in Google Maps · blog.google
- Search locations on Google Maps - Computer · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Perplexity how local business recommendations nearby search ranking factors sources citations local businesses OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Gemini local business recommendations nearby how Google local search ranking relevance distance prominence AI Overviews Maps OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Business Profile local ranking factors relevance distance prominence official OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |